I think the company still has about a year or more before it hits the bottom and starts to go back up. I don't think management has a clear plan of how to address the new competition. They need to focus on cutting cost and the repositioning the product. I think it will turn around, but like I said it still has room to decrease. I don't have any actual evidence or formula to believe this, but I think it will bottom out between 10-12 dollars. Then in the later half of next year it should start to go up.
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